WELLNESS PERFUME HOUSE

Understanding emotion.
Designing scent.

Informed by research into biosignals and scent preferences, we develop fragrances for personal rituals, distinctive spaces, and meaningful brand experiences.

THE MEDISCENT FILMExploring the relationship between emotion and scent.
OUR PHILOSOPHY

A deeper sense
of yourself.

Emotion · Scent · Ritual

Understanding people.
The starting point for scent.

We focus on the person experiencing a fragrance: their state, preferences, and context of use. By observing individual responses, we aim to reflect those differences in scent composition and recommendations.

Our approach brings biosignal research together with the craft of perfumery. We apply this perspective to personal scent curation, signature scents for spaces, and brand product development.

02 / MEDISCENT LAB

Biosignals and preferences.
A basis for scent selection.

MEDISCENT LAB explores biosignals, emotional self-reports, and fragrance responses as a basis for scent recommendations. Rather than drawing conclusions from a single metric, we also consider personal preferences and intended use.

01Biosignal collectionEEG · HRV
02State & preference insightsSTATE
03Scent curationSCENT
04Ritual guidanceRITUAL
MEDISCENT concept image connecting perfume and biosignals
RESEARCH & CURATIONFrom signal
to a personal scent.
A research approach combining biosignals, self-reports, and fragrance responses
03 / OUR BRANDSCENTS TO FIND MYSELF
EMOTIONAL WELLNESS PERFUME
SHIFT + I

SHIFTI brings together “SHIFT” and “I”: a shift in how we see ourselves. Rooted in the founder’s exploration of anxiety, the brand expresses emotional narratives and the journey of self-understanding through fragrance.

SHIFTI perfume
COLLECTION A · STATE ARCHIVE 01

Emotional stories, expressed in scent.

SHIFTI perfume
COLLECTION B

Nature's Breath

Perfumes and scent sampling tools displayed at the SHIFTI store
RETAIL EXPERIENCE

Experience fragrance in person.

01STATE ARCHIVEA signature collection of emotional narratives+

AnnE, Foggy Study, Who am I, The Great, Red Tara, and Malgwalryangi. A signature collection interpreting literary characters and emotional narratives through distinct fragrance compositions.

02Nature's BreathEveryday fragrances inspired by nature+

Secret Garden, Violet Hill, Sunlit Window, and Urban Forest. A collection that translates scenes and sensations from nature into fragrances for everyday use.

03ARIRANGA signature fragrance inspired by Korean sentiment+

ARIRANG is a signature fragrance that reinterprets Korean aesthetics and traditional sentiment in a contemporary way. It expresses the brand’s Korean identity through scent and object-like packaging.

04Scent & RitualFragrance discovery, gifting, and daily rituals+

From discovering and comparing fragrances to selecting gifts and building a daily ritual, we offer guidance for each occasion.

ONLINE STORE

Shop SHIFTI eau de parfum (10, 30, 50 ml), perfume keyrings and art perfume sachets on KakaoTalk Gift (Korea).

Shop on KakaoTalk Gift
04 / FOR BRANDS

Your brand identity.
A distinctive signature scent.

We define the fragrance direction around your audience, use environment, and product concept. From sampling to containers, packaging, and production, we support each stage of development.

01

Signature scents

Fragrance development shaped by the space and its use

02

Branded products

Planning and development of perfumes, diffusers, and wellness kits

03

OEM / ODM

Sampling, container and packaging review, and production coordination

04

Wellness programs

Experiences combining perfumery, breathing, and meditation

OUR FOOTPRINTSPACES & EXPERIENCES

Brand experiences.
Built across real-world settings.

We have introduced our fragrances in hotels, department stores, flagship stores, and pop-ups. Responses gathered through sampling and in-person experiences inform how we shape the brand experience.

HOSPITALITYBANYAN TREE
Club & Spa Seoul
RETAILTHE HYUNDAI
Department Store
FLAGSHIPSsamzigil
Insadong
EXPERIENCECorner Gallery
05 / LATEST NEWS

MEDISCENT Latest News

Updates on store openings, classes, collaborations, and announcements.

Loading latest news.

PROJECT CONSULTATION

Let’s bring your vision
to life through scent.

PROJECT INQUIRY

Tell us about the service you need, your audience, timeline, and current stage of preparation. Together, we can explore the direction and scope for your signature scent, product, or wellness program.