Signature scents
Fragrance development shaped by the space and its use
Informed by research into biosignals and scent preferences, we develop fragrances for personal rituals, distinctive spaces, and meaningful brand experiences.
We consider personal preferences, spatial context, and brand identity in every scent brief. Research into biosignals and responses to fragrance informs our approach, from scent selection to product development.
01 — FOR PEOPLE
We recommend fragrances and rituals that fit individual preferences, intended use, and everyday life.
02 — FOR SPACES
We create signature scents that reflect the identity and use of hotels, retail spaces, showrooms, and offices.
03 — FOR BRANDS
We translate brand concepts into distinctive fragrances, supporting perfumes, diffusers, and wellness kits from product planning through packaging and production.
04 — MEDISCENT LAB
We explore biosignals, self-reported emotions, and responses to fragrance to inform recommendations that consider individual states and preferences.
A deeper sense
of yourself.
We focus on the person experiencing a fragrance: their state, preferences, and context of use. By observing individual responses, we aim to reflect those differences in scent composition and recommendations.
Our approach brings biosignal research together with the craft of perfumery. We apply this perspective to personal scent curation, signature scents for spaces, and brand product development.
MEDISCENT LAB explores biosignals, emotional self-reports, and fragrance responses as a basis for scent recommendations. Rather than drawing conclusions from a single metric, we also consider personal preferences and intended use.


SHIFTI brings together “SHIFT” and “I”: a shift in how we see ourselves. Rooted in the founder’s exploration of anxiety, the brand expresses emotional narratives and the journey of self-understanding through fragrance.



AnnE, Foggy Study, Who am I, The Great, Red Tara, and Malgwalryangi. A signature collection interpreting literary characters and emotional narratives through distinct fragrance compositions.
Secret Garden, Violet Hill, Sunlit Window, and Urban Forest. A collection that translates scenes and sensations from nature into fragrances for everyday use.
ARIRANG is a signature fragrance that reinterprets Korean aesthetics and traditional sentiment in a contemporary way. It expresses the brand’s Korean identity through scent and object-like packaging.
From discovering and comparing fragrances to selecting gifts and building a daily ritual, we offer guidance for each occasion.
Shop SHIFTI eau de parfum (10, 30, 50 ml), perfume keyrings and art perfume sachets on KakaoTalk Gift (Korea).
We define the fragrance direction around your audience, use environment, and product concept. From sampling to containers, packaging, and production, we support each stage of development.
Fragrance development shaped by the space and its use
Planning and development of perfumes, diffusers, and wellness kits
Sampling, container and packaging review, and production coordination
Experiences combining perfumery, breathing, and meditation
We have introduced our fragrances in hotels, department stores, flagship stores, and pop-ups. Responses gathered through sampling and in-person experiences inform how we shape the brand experience.
Updates on store openings, classes, collaborations, and announcements.
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Tell us about the service you need, your audience, timeline, and current stage of preparation. Together, we can explore the direction and scope for your signature scent, product, or wellness program.